Portfolio & Project Showcase

Strategic Leadership and Design Methodologies

I lead with a people-first mindset, building inclusive, high-performing teams across design, product, research, and technology through collaboration, empowerment, and continuous improvement.

This approach has resulted in 80–96% employee engagement, a 4.75/5.0 quality score, and an NPS of 65+, while driving consistency, accountability, and excellence at scale.

In addition to leading Product, UX, Web Engineering, and Digital Brand, I mentored others through the Global Women’s Network, launched the intern program, and initiated the company’s hybrid and remote work model.

Portfolio and Project Showcase

These work examples highlight cross-functional programs I led across UX, product design, brand, marketing, business technology, and design ops—including a global website redesign, AI-matching product, mobile app, and internal sales and employee platforms.

These initiatives contributed to a 27% lift in leads, a 14% increase in sessions, and a 73% boost in design delivery speed.

The project portfolio is password-protected, please contact me and I’ll provide access upon request.

Website & End-to-End Experience Case Study

This case study highlights a new global website and end-to-end customer journey. I led experience design, user research, and agency collaboration to develop a refreshed brand experience and global Design Language System (DLS) across 19 global sites.

These initiatives contributed to a 27% lift in leads, a 14% increase in sessions, and a 73% boost in design delivery speed. Examples are abbreviated to maintain confidentiality.

Agentic Consumer Product Case Study

This case study highlights how I adapted the design process to align research, agile delivery, and strategy with business goals and user needs.

I led product design, UX research, and product strategy for an AI-powered product experience, resulting in an 80% increase in account creation, 27% increase in leads and improved engagement across the full user journey.

Let’s talk!

If you’re interested in discussing my expertise in experience design leadership, product strategy, or web strategy, or would like to walk through additional use cases, feel free to reach out via phone at 209.456.0612 or email at nik.castro@gmail.com. I’d love to connect and share more.