Global Website Renovation Case Study

Roberthalf.com is the firms #1 customer acquisition tool and sales assistant.

Redesigned the global website and launched a new visual brand platform. Led experience design, user research, and agency collaboration to develop a refreshed brand experience and global Design Language System (DLS) across 19 global sites, increasing customer conversion rates.

The opportunity was threefold:

1

Clients Hiring Talent

Guided, seamless user experiences that allow for both digital and human touchpoints

Clear service offerings and benefits of using our services that include AI matching capabilities

2

Candidates Finding Jobs

Showcase job postings in an experience that allows job seekers to browse opportunities and sign up for job alerts

A seamless account creation experience that offers AI-resume and upload, 1-click job applies, and AI-matched job recommendations

3

Optimize End-to-End Journey

Make it easy for clients and candidates to connect with us digitally or high touch

Identify primary funnels and strategically map placement on key pages throughout the site, optimize campaign landing pages, and high traffic pages for lead generation

Design Leadership

Led the global website experience design team and full redesign across 19 countries, driving a 14% increase in sessions and boosting lead generation and conversions.

Managed agency and internal partnerships across UX, product design, design ops, DLS, visual brand, and research.

Implemented a new Design Language System accelerating design delivery by 73%.

KPIs and Goals

  • Increase leads and conversions by 20%

  • Increase click-through rates (CTR) by 20%

  • Increase account creation using agentic UX by 15%

  • Increase ‘Hiring Manager Marketplace’ usage

  • Enable agentic candidate search and interview management

  • Increase customer engagement & brand awareness

  • Implement enterprise Design Language System (DLS)

Let’s talk!

If you would like to discuss this project in length or if you’re interested in discussing my expertise in experience design leadership, product strategy, or web strategy, or would like to walk through additional use cases, please reach out via phone at 209.456.0612 or email at nik.castro@gmail.com.

I’d love to connect and share more.