AI-Driven End-to-End Hiring Manager Experience Case Study

Leverage AI and design to provide prospective clients with a highly satisfying way to research the quality of candidates (AI-Matched and Recruiter-Assessed) and proceed with a hiring request in their channel of choice.

Two primary opportunities:

AI-driven search.

AI-Powered Candidate Exploration
Instantly preview AI-matched, recruiter-assessed candidates through a curated, visual experience.
Profile cards highlight key details—role, skills, education, and experience—helping hiring managers make faster, more informed decisions.

Customer choice.

Flexible Hiring Experience
Lead and off-ramp journeys offer multiple paths for hiring managers—connect directly with a recruiter for hands-on support, use the self-service marketplace to manage candidates and schedule interviews, or choose a hybrid approach for a personalized, flexible experience.

Primary OKRs

Objective: Launch an AI-powered candidate discovery experience to streamline hiring and improve client decision-making.

Key Results:

  • Conduct 100+ user interviews to inform strategy and design

  • Perform Competitive Review

  • Validate experience with clients and prospects

  • Increase lead generation by 20%

  • Achieve 50% user satisfaction with new experience

  • Launch on-time with stakeholder alignment and full QA

  • Increase account creation using agentic UX by 30%

  • Increase ‘Hiring Manager Marketplace’ awareness and usage

  • Increase click-through rates (CTR) by 20%

  • Increase customer engagement & brand awareness

Design Process Highlights

Met OKRs and Delivered Against Key KPIs

Increased leads by 27%

Increased account creation by 80%

Boosted user satisfaction of AI experience by 80%