Delivering Digital Experiences and Products That Inspire, Engage, and Drive Results
Executive design and product leader with 15+ years of building digital experiences that connect design, people, data, and strategy. I’ve led high-performing teams, launched AI-powered products and enterprise-scale experienced, and built team cultures rooted in clarity, trust, and impact. A trusted coach, mentor and C-suite partner, I bring design vision, grit and a people-first mindset to everything I do.
Case Studies
Boosted account creation by 80% and delivery speed by 73%
Increased conversion by 27% and CX satisfaction by 80%
Received 8 GDUSA Awards and a W3 Gold Award in 2024
Recent Published Work
Global Website, Mobile App & Client Account Experience
Scaling Global Reach with a Unified Digital Platform
Led global redesign of the website and client marketplace across 19 countries, driving a 14% lift in sessions, 27% more leads, and 80% growth in account creation. Partnered with C-suite on roadmap alignment and directed cross-functional teams to launch a Design Language System that boosted delivery speed by 73%.
Agentic Candidate Search & Client Account Creation
AI-Powered Search, Human-Centered Results
Led UX, research, and roadmap for an AI-powered Candidate Search platform, blending algorithmic matching with recruiter insight. Developed the program charter and partnered across digital, marketing, and web to deliver a cohesive journey from guest to logged-in client marketplace—driving an 80% increase in account creation, stronger recruiter engagement, and higher conversion.
What people are saying…
Select Achievements
Built UX function at Robert Half and Protiviti, later expanding to Research, Product Design, Digital Brand, and DesignOps; scaled to 75+ global practitioners.
Directed global website redesign and client marketplace across 19 countries; achieved 14% session growth, 27% lead increase, and 80% growth in account creation.
Launched enterprise Design Language System and digital brand platform, accelerating delivery speed by 73% and earning multiple industry honors, including Webby Awards, a W3 Gold Award, and eight GDUSA Awards (2024).
Led Agentic Candidate Discovery platform, blending recruiter insight with algorithmic matching; increased account creation 80% and lead quality 30%.
Transformed digital workplace with personalization, app integrations, and AI-assisted search; drove 70% adoption and reduced support tickets by 92%.
Recognized culture leader, sustaining employee engagement scores of 80–96% and earning “Ideal Culture” and “Leadership by Example” awards.
Let’s Connect!
If you’re interested in discussing my expertise in experience design leadership, product strategy, or web strategy—or would like access to additional case studies—feel free to reach out at 209-456-0612 or nik.castro@gmail.com.
I’d be happy to connect and share more.