Delivering Digital Experiences and Products That Inspire, Engage, and Drive Results
Executive design and product leader with 15+ years of building digital experiences that connect design, people, data, and strategy. I’ve led high-performing teams, launched AI-powered products, delivered enterprise-scale experiences, and built team cultures rooted in clarity, trust, and impact. A trusted coach, mentor and C-suite partner, I bring design vision, grit and a people-first mindset to everything I do.
Recent Published Work and Select Case Studies
Global Website, Mobile App & Client Account Experience
Led global redesign of the website and online marketplace across 19 countries, resulting in a 14% increase in sessions, 27% boost in lead generation, and 80% growth in account creation.
Partnered with C-suite leaders to develop the strategic roadmap and align experience vision with business goals. Directed cross-functional teams and agency partners across product design, UX, design operations, visual brand, and user research. Launched an enterprise Design Language System that accelerated design delivery by 73%.
Website Renovation Case Study (password required)
Agentic Candidate Search & Client Account Creation
Led UX, research, product roadmap, and delivery for the AI-powered Candidate Search experience, combining algorithmic matching with recruiter insight.
Developed the end-to-end program charter and partnered with digital marketing, business transformation, and web teams to deliver a cohesive, high-impact experience. Designed the full journey from guest to logged-in client marketplace, improving relevance and lead quality. Results included an 80% increase in account creation, stronger recruiter engagement, and measurable gains in conversion.
Candidate Search Case Study (password required)
What people are saying…
Leadership Strengths
Cross-Functional Team Leadership
Recruiting, Coaching and Mentoring
Scalable Design Systems
AI-Powered Tools
Internal Ecosystems and Enterprise UX
Digital Transformation
Web, Product and Mobile Experience Design
0-1 Product Strategy and Delivery
Recent Achievements
Led global web redesign, increasing conversion by 27% and account creation by 80%
Built and launched a 0-to-1 AI-powered candidate matching platform, boosting lead generation by 20% and user satisfaction by 80%
Delivered enterprise-wide Design Language System, improving delivery speed by 73% and earning 8 design awards in 2024
Managed design strategy for 30+ products and scaled cross-functional teams from 10 to 100+
Let’s Connect!
If you’re interested in discussing my expertise in experience design leadership, product strategy, or web strategy—or would like access to additional case studies—feel free to reach out at 209-456-0612 or nik.castro@gmail.com.
I’d be happy to connect and share more.